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To compete in today's fast changing marketplace you must quickly indentify and capitalize on business-building opportunities.You must be able to instantly formulate and execute an innovative,effective,and flexible marketing plan.This marketing plan will be more than just a tool-it will be essential to business survival.

Streetwise marketing Plan Contains everthing you need to conceptualixe,plan,and execute a comprehensive sales and marketing plan.Open the book on Monday and see results on Friday!

Preface

CHAPTER 1 MARKETING PLANS KEEP SALES GROWING

Change Happens Everywhere

Your Marketing Goals

The Marketing Planning Process-It's More than the final Document

writing the plan

A Successful Marketer

The Planning Process

Final Comments

Ask Five Customers to take This Test

SECTON ONE-CUSTIONER FOCUS

CHAPTER 2 A CUSTOMER PROFILE

……

CHAPTER 3 HOW THE CUSTOMER BUYS

SECTION TWO-THE SITUATION ANALYSIS

CHAPTER 4 THE INTERNAL AUDIT

CHAPTER 5 THE EXTERNAL EVALUATION

SECTION THREE-MARKETING STRATEGY

CHAPTER 6 MARKETING OBJECTIVES

CHAPTER 7 PRODUCT-BASED MARKETING TACTICS

CHAPTER 8 COMMUNICATIONS-BASED MARKETING TACTICS

CHAPTER 9 MARKETING TACTICS FOR SALES,PROMOTIONS,AND DISTRIBTION

SECTION FOUR-SAMPLE MARKETING PLANS

CHAPTER 10 RETAIL/COFFEE SHOP MARKETING PLANS

CHAPTER 11 SERVICE COMPANY MARKETING PLANS

CHAPTER 12 MARKETING PLANS FOR MANUFACTURING COMPANIES

CHAPTER 13 MARKETING PLANS OF INTERNET COMPANIES

SECTION FIVE-MARKETING PLAN WORKBOOK

CHAPTER 14 THE OPENING

CHAPTER 15 SITUATION ANALYSIS

CHAPTER 16 STRATEGY,TACTICS,AND IMPLEMENTATION

APPENDICES

INDEX

CHAPTER

Don Debelan is a new-business marketing consultant with over 30 year of experience.He is the author of many books,including Total Marketing,How to Bring a Product to Market for Less than ＄5000,Marketing Magic and Bringing Your Product to the Market.He is

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