Guerrilla Marketing, 4th edition（ISBN=9780618785919） pmlz 电子版 pdf docx 网盘 kindle azw3 下载

　　When Guerrilla Marketing was first published in 1983, Jay

Levinson revolutionized marketing strategies for the small-business

owner with his take-no-prisoners approach to finding clients. Based

on hundreds of solid ideas that really work, Levinson's philosophy

has given birth to a new way of learning about market share and how

to gain it. In this completely updated and expanded fourth edition,

Levinson offers a new arsenal of weaponry for small-business

success including * strategies for marketing on the Internet

(explaining when and precisely how to use it) * tips for using new

technology, such as podcasting and automated marketing * programs

for targeting prospects and cultivating repeat and referral

business * management lessons in the age of telecommuting and

freelance employees Guerrilla Marketing is the entrepreneur's

marketing bible -- and the book every small-business owner should

have on his or her shelf.

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书籍介绍

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.