THIS BUSINESS MUSIC MARK(ISBN=9780823077298) 英文原版 pmlz 电子版 pdf docx 网盘 kindle azw3 下载

　　The maxim in the music industry has always been "You can't

make it on talent alone," and with "This Business of Music

Marketing and Promotion, " you don't have to. In language that is

simple and direct, author Tad Lathrop details promotional skills,

publicity plans, royalty guidelines, and more, all supported by

real-life examples. He shows how the Web and other technological

developments have revolutionized not only how music is made, but

how it is marketed and promoted. The old rules still apply--create

a marketing plan, know your copyrights, be familiar with the laws

of commerce--but there are a host of new ones as well, along with

new strategies on how to give your recording the exposure it

deserves. This streamlined, reorganized, and updated edition

features an all-new chapter ("Twenty-Five Profile-Building Ideas to

Use Right Now"), which will help readers get a running start in the

recording business. They'll also find completely updated material

about Internet sales and promotion techniques, the latest

information available on integrated marketing and e-marketing

strategies, and brand-new listings of information resources.

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