Event Design营销活动设计 pmlz 电子版 pdf docx 网盘 kindle azw3 下载

　　在营销与传媒的时代，把商品或理念轰轰烈烈地搞成活动事件是不可少的，它可创造的潜能无限，也已是主要的商业沟通模式。而活动场合氛围的塑造，则是成功与否的关键。整体基调的构成，从建筑体、空间、色彩、灯光、家具等元素，因应企业的整体感、商品的特质而有不同发挥。对国内仍属新鲜领域的“event design”，本书是相当有用的参考。

Introduction

3deluxe I Wiesbaden OC 2006 FIFA World Cup, Closing Ceremony

3deluxe I Wiesbaden

with Lightlife I Cologne Artevent GmbH, Fu6ball Globus

Atelier Markgraph I Frankfurt Tourismus+Congress GmbH Frankfurt am Main,ART IWHEEL-Museum Riverbank Festival

Atelier Markgraph I Frankfurt Tourismus+Congress GmbH Frankfurt am Main,MainArena-Public Viewing Area for World Championship

Atelier Markgraph I Frankfurt Tourismus+Congress GmbH Frankfurt am Main, Ship of Ideas

AUDITOIRE I Paris Orange-France Telecom, Orange Rebranding

AUDITOIRE I Paris Philips, "Aurea" Launch

AUDITOIRE I Paris SNCF, The Great TGV 25th anniversary celebration

AUDITOIRE I Paris Renault, Twingo Live

avcommunication GmbH I Ludwigsburg BSH Bosch und Siemens Hausgerate GmbH, product presentation & exhibition

Blue Scope Communications I Berlin BMW AG, BMW X5 Dealer Drive Event, BMW CleanEnergy Valencia

Blue Scope Communications I Berlin BMW AG, BMW X5 Dealer Drive Event, BMW Terminal Valencia

Blue Scope Communications I Berlin Sony Ericsson, Customer Event 2007

Circ Corporate Experience I Wiesbaden BASF AG, pack.it 2006, La Reflexion du Fond

Design Company I Munich Frank Walder, VlP trader's event

Design Company I Munich Sony Germany GmbH, IFA 2005, staging of product like.no.other.

eventlabs I Hamburg Volkswagen AG, Project Fox

eventlabs I Hamburg Marc Cain, Marc Cain Temporary Eventroom

eventlabs I Hamburg Marc Cain, Store Opening

eventlabs I Hamburg Volkswagen AG, VW IROC Concept car media presentation

facts+fiction I Cologne ING-DiBa, Icehouse

facts+fiction I Cologne Nissan, European Dealer Convention

Jack Morton I Worldwide Melbourne 2006 Commonwealth Games, Opening and Closing Ceremonies

KMS Team GmbH I Munich Daniela Miiller, Private birthday party

Liganova I Stuttgart Mercedes-Benz Motorsport, Show presentation CL- & GL-Klasse

Liganova I Stuttgart Engelhorn, Collection presentation 2006

LightLife I Cologne City Niirnberg, Blue Night, Long night of museums

LightLife I Cologne Traxon Deutschland GmbH, Digital Moves

LightLife I Cologne Balestra Berlin, Kubik

phocus brand contact I Nuremberg MICE Concept 26, Crossing the line.

phocus brand contact I Nuremberg Pleasure.Passion.Paint - Big Up Your Life.

phocus brand contact I Nuremberg Siemens Medical Solutions, Are you ready for Tim?

emsp GmbH/Bruce B. Gmbh I Stuttgart

Schokolade Filmproduktion GmbH I Stuttgart RECARO GmbH & Co. KG, 100th year birthday celebration, Getting Closer

Spy I Istanbul Bridgestone Sabanci Lastik San. ve Tic. A.S., Lassa SNOWAYS Event

The Event Company I Munich Europa-Fachpresse-Verlag, W&V Meetnight

The Event Company I Munich Pioneer Investments, Faces of a new company

Totems I communication & architecture I Stuttgart LGT Group, Brand Dinner

Triad I Berlin KarstadtQuelle AG, Jubilee night "Neue Wege gehen"

Triad I Berlin Alfred Herrhausen Gesellschaft, Urban Age Summit "Im Zeitalter der Stadte"

The Uchronians I diverse

with Jan Kriekels and Arne Quinze Installation at the burning man festival

velum intermedia I Stuttgart Honda Motor Europe, CR V Press Test Drive

visuarte I Stuttgart Lucky Strike, Discover taste 2006

VOSS+FISCHER marketing event agentur GmbH I Frankfurt Bilfinger Berger AG, 125 jubilee celebration

VOSS+FISCHER marketing event agentur GmbH I Frankfurt Linde AG, 125 jubilee celebration

Zander & Partner event marketing GmbH I Berlin City Stiftung Berlin, Festival of Lights

Index

Imprint

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