HBR on Customer Relationship Management（哈佛商业评论—客户关系管理）（英文原版） pmlz 电子版 pdf docx 网盘 kindle azw3 下载

Collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

本书搜集了帮助您了解如何建立顾客忠诚度的策略；这些策略包括透过建立和顾客的伙伴关系、建立品牌、极致的顾客服务等方法，建立和顾客的关系。

Co-opting customer competence

C.K.PRAHALAD AND VENKATRAM RAMASWAMY

Get inside the lives of your customers

PATRICIA B.SEYBOLD

The old pillars of new retailing

LEONARD L.BERRY

Want to perfect your company's service?

Use behavioral science

RICHARD B.CHASE AND SRIRAM DASU

Don't homogenize,synchronize

MOHANBIR SAWHNEY

Firing up the front line

JON R.KATZENBACH AND JASON A.SANTAMARIA

Preventing the premature death of relationship marketing

SUSAN FOURNIER,SUSAN DOBSCHA,AND DAVID GLEN MICK

See your brands through your customers'eyes

CHRIS LEDERER AND SAM HILL

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