DENTSU WAY: SECRETS OF CROSS SWITCH MKTG(ISBN=9780071748124) pmlz 电子版 pdf docx 网盘 kindle azw3 下载

This title offers breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy - and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. "The Dentsu Way" shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields; introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST; and, provides nine of Dentsu's newest original tools and analysis methods. Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following "the Dentsu Way".

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：DENTSU WAY: SECRETS OF CROSS SWITCH MKTG(ISBN=9780071748124)在线阅读

在线听书地址：DENTSU WAY: SECRETS OF CROSS SWITCH MKTG(ISBN=9780071748124)在线收听

在线购买地址：DENTSU WAY: SECRETS OF CROSS SWITCH MKTG(ISBN=9780071748124)在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

This title offers breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy - and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. "The Dentsu Way" shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields; introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST; and, provides nine of Dentsu's newest original tools and analysis methods. Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following "the Dentsu Way".