Simply Packaging（简约包装设计） pmlz 电子版 pdf docx 网盘 kindle azw3 下载

Creating high impact packaging is a critical element in the merchandising of any product. Not only must packaging grab the attention of consumers, it must help to establish brand identity and make a lasting impression. Not only must shape, graphics and color choices convey the right feeling, they must also be compatible with retail spaces where they will be displayed. "Simply Packaging" provides examples of the hottest packaging design from around the world employing both sophisticated technology and traditional handicraft for cosmetics, food and beverages, CD and album covers, POP displays and more.

Preface

Brand Seduction

Lifestyle Stimuli

Gobbling Desire

Contributors

Acknowledgement

210 x 255mm

English edition

Full color throughout

Soft cover with plastic jacket

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书籍介绍

Packaging is an indispensable part of life. It’s a silent means of one-way communication derived from the instinct to impress and catch attention. In a world where consumers are drowned in choices, high-impact packaging is simply capable of elevating the status of ordinary products, so as to project a long-lasting identity – allowing no more than a few seconds for end users to spot the product from the crowded shelf.

Simply Packaging, the third and final volume of the SimplySeries™ series, captures the ever-evolving art of packaging design and its reflection of the times. Examining the subject in 3 main sections, namely Brand Seduction (branding & identity), Lifestyle Stimuli (lifestyle products) and Gobbling Desires (for food & beverages), the title celebrates the hottest packaging designs from around the world!