Customer Genius: Becoming a Customer-Centric Business(ISBN=9781841127880) pmlz 电子版 pdf docx 网盘 kindle azw3 下载

　　Hello, I am your customer. Do you see the world like I do?

It's simple really. Start with me and everything else follows.

Together we can do extraordinary things. Are you ready?10 building

blocks, 30 practical tools, 50 inspirational stories. From Amazon

to Banyan Tree, Quintessentially to Zipcars, explore 50 of the

world's leading customer businesses. The rise of Air Asia, and the

collaboration of Boeing; the segmented focus of Club Med, and the

customer vision of Disney; the imagination of Camper, and the

desire for the Nintendo Wii; the realism of Dove, and the tribal

loyalty of Harley Davidson. The 'genius' of a customer-centric

business is that it works from the outside in. It attracts, serves

and retains the best customers as its route to profitability and

growth. Isn't it about time you started doing business from the

outside in?

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　　Hello, I am your customer. Do you see the world like I do?

It's simple really. Start with me, and everything else follows.

Together we can do extraordinary things. Are you ready? Building a

customer-centric business Customers are now in control of our

markets, demanding that we do business on their terms. Their

expectations are high, and loyalty is rare. They are individual and

emotional, well informed and highly organized. They know what they

want, and only accept the best. Customers are the lifeblood of

organizations, increasingly the most valuable assets. Products are

commoditized and capabilities can be sourced. Insights and

relationships are your competitive advantage. This requires you to

think more holistically, and act differently. Peter Fisk, a leading

customer and business strategist, proposes a new blue print for

building a customer-centric business; proving that the right

customer strategies, based on deeper customer insight, driving more

compelling propositions and distinctive experiences, can engage

those 'wonderful people' we call customers. 10 building blocks, 30

practical tools, 50 inspirational stories From Amazon to Banyan

T4ree, Quintessentially to Zipcars, explore 50 of the world's

leading customer businesses. The rise of Air Asia, and the

collaboration of Boeing; the segmented focus of Club Med, and the

customer vision of Disney; the imagination of caper, and the desire

for the Nintendo Wii; the realism of Dove and the tribal loyalty of

Harley Davidson. The 'genius' of a customer-centric business is hat

it words from the outside in. It attracts, serves and retains the

best customers as its route to profitability and growth. Isn't it

about time you started doing business from the outside in? Genius =

intelligence + imagination = extraordinary results