全球经济影响力GLOBAL BUSINESS POWER PLAYS: HOW THE MAS pmlz 电子版 pdf docx 网盘 kindle azw3 下载

Rev up productivity like Ferdinand K. Piech at Volkswagen

Go for grande growth the way Howard Schultz did with Starbucks

Follow Xu Danhua's example at Huawei to make partnerships across borders

Keep bidding for greater success the way auction site EachNet does in China

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

Introduction by Stephen J. Adler ,Edtor-in-chief,Businessweek

1 China.net: Unleashing a World of Opportunity

2 Ratan Tata: From Overgrown Conglomerate to an Agile Global Force

3 Bertelsmann: Making a Bundle Off Old Media in the Former Soviet Bloc

　4 Europe: Can it Grow Again?

　5 United States: Hispanic Nation

　6 Huawei: More than a Local Hero

　7 Colombia: Extreme Investing

　8 Toyota: Reinventing the Auto Industry

　9 Planet Starbucks: Go Global, Grow Quickly

　10 Otto Group: The Modest Powerhouse

　11 Toshiba: Keeping Innovation Out of Rivals' Hands

　12 Ferdinand K. Piech: Tightening the Grip at VW

Trends: Tech's Future

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作者介绍：BusinessWeek

　　BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.

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Learn the Plays Make Your Move Rev up productivity like Ferdinand K. Piech at Volkswagen Go for grande growth the way Howard Schultz did with Starbucks Follow Xu Danhua's example at Huawei to make partnerships across borders Keep bidding for greater success the way auction site EachNet does in China And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.