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In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.

作者简介:

CHARLES RAW was financial editor of The Sunday Times (London) when this book was written. BRUCE PAGE, then executive features editor at The Sunday Times, was coauthor of two other bestselling "Insight" books.

Preface to the 2005 Edition

Acknowledgments

1 A Warning to Investors from Mr.Bernard CORNFELD

2 The making of a conceptual salesman

3 The Financial Revolutionaries

4 The First Missionary Journeys

5 Early Travels in the Offshore World

6 Ed Cowett's Problem

7 The Birth of a Superfund

8 The Jungle Jangle Jingle

9 They May Be Schmucks,but They're the Government

10 A Little Question in Switzerland

11 Pacem in Terris……and Good Will to All Men

12 Reminiscences of the Court of the Emperor Cornfeld

13 The Off-White Cliffs of Dover

14 Germany:The Super-Super-Supermen

15 The Bella Figura of Harvey Felberbaum

16 Good Evening,Comrade Prospect!

17 The Master Financiers

18 A Very Long Way Offshore

19 John M.King:The Power of Natural Gas

20 The Book of Revelations

21 The Feeding of the Meeting

22 Terminating Bernie

23 The Customers' Yachts

24 A Game of Strategic Withdrawal

Index

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书籍介绍

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.